March 15, 2025

Apple's Siri boss admits AI delays are ‘ugly and embarrassing’

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Apple’s senior director Robby Walker admitted to staff that delays to key AI features for Siri have been ‘ugly’ and ’embarrassing.’ The enhancements for Siri, promoted before they were ready, are now indefinitely postponed. Performance issues and marketing pressures contributed to the situation, leading to internal tensions and management adjustments to address the AI challenges.

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